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Ushering in good news for donut lovers, Dunkin’ Brands Group, Inc. DNKN announced the launch of two innovative donut items, REESE’S Peanut Butter Square and Caramel Apple Croissant Donut. Notably, both the items are available at participating Dunkin’ Donuts restaurants nationwide, but for a limited period from Aug 29.
Dunkin’ Donuts’ REESE’S Peanut Butter Square is packed with rich and creamy REESE’S peanut butter buttercreme, topped with chocolate icing and glazed with an orange icing drizzle. Meanwhile, the Caramel Apple Croissant Donut is a glazed croissant donut with apple filling, with a caramel icing drizzle finishing.
Additionally, Dunkin’ Donuts has brought back its prime pumpkin assortments with pumpkin flavored coffees, lattes, macchiatos, donuts, MUNCHKINS and muffins.
Notably, Dunkin’ Donuts’ full products lineup for the fall provides one of the largest ranges of pumpkin choices offered all day long, as compared to any other national restaurant chain.
Meanwhile, Dunkin’ Donuts has added new flavors for this fall, with the introduction of Salted Caramel flavored coffee, lattes and macchiatos in order to cater to coffee lovers. The new Salted Caramel flavored coffees, available in both hot and iced versions, combines sweet and salty in a scrumptious blend, and will be on offer for a limited time at Dunkin’ Donuts restaurants.
Moreover, Dunkin’ Donuts’ newest addition to its all-day breakfast menu — Belgian Waffle Breakfast Sandwich — is also available for limited time starting Aug 29. The sandwich contains Cherrywood smoked bacon, egg and American cheese served between two thick, deep-ridged Belgian Waffles.
Dunkin’ Donuts also launched a new mobile game – “Savor the Flavor” – where customers scratch a virtual waffle-themed card and can win a year of free breakfast sandwiches. The offer began on Aug 24 and runs through Sep 30.
Dunkin’ Brands continues to face stiff competition from Starbucks Corporation SBUX, McDonald’s Corp. MCD and Jack in the Box Inc. JACK.
However, the unleashing of new fall flavors is likely to augment the company’s competitive position and boost store traffic.
Dunkin’ Brands currently has a Zacks Rank #3 (Hold).
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