Best stocks to invest in
After losing a bidding war for LinkedIn LNKD and recently being identified as a potential Twitter TWTR buyer, Salesforce CRM is continuing its M&A activity with a $700 million takeover of marketing-data and artificial intelligence company Krux Digital.
Krux is a San Francisco-based startup that builds cloud-based data management software. Its technology tracks and analyzes data to learn about its clients’ preferences, and the company currently counts Kellog K, ConAgra CAG, Mondelez MDLZ, and Time Warner TWX among its customers.
“Krux will extend the Salesforce Marketing Cloud’s audience segmentation and targeting capabilities to power consumer marketing with even more precision, at scale,” wrote Krux co-founder Tom Chavez in a blog post. “Krux and Salesforce together will empower every company to deliver more relevant and valuable consumer experiences across every touchpoint.”
The takeover comes as Salesforce kicks off its annual “Dreamforce” conference this week in San Francisco. It also comes in the wake of Salesforce’s purchases of Demandware and Quip earlier this year. Those business cost the software giant $2.85 billion and $582 million, respectively.
Salesforce’s M&A activity has been aggressive recently too. Despite seemingly losing LinkedIn to Microsoft (MSFT), the company has not given up on its desire for the business-based social media site. Last week, it asked the European Commission to block the Microsoft bid over anti-competition concerns.
As mentioned above, Salesforce has also been mentioned in the most recent round of Twitter buyout rumors. For more on that particular move, check out the most recent episode of the Zacks Friday Finish Line podcast:
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
TIME WARNER INC (TWX): Free Stock Analysis Report
SALESFORCE.COM (CRM): Free Stock Analysis Report
CONAGRA FOODS (CAG): Free Stock Analysis Report
KELLOGG CO (K): Free Stock Analysis Report
LINKEDIN CORP-A (LNKD): Free Stock Analysis Report
MONDELEZ INTL (MDLZ): Free Stock Analysis Report
TWITTER INC (TWTR): Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research
– Best stocks to invest in