Stock market investing – Value Investing for Beginners Guide: Books, Principles, and Gurus

Stock market investing

In a nutshell, value investing is about buying undervalued stocks of strong companies and holding them over a long period of time. Patient, diligent investors have seen a lot of success with value investing. When you have gathered a considerable amount of information on the company you’re investing in, it reduces risk and gives a lot more understanding.


After performing a lot of fundamental analysis, you decide to purchase stock in a company. The five must-have metrics are the price-to-earnings ratio (P/E), price-to-book ratio (P/B), debt-equity ratio, free cash flow and the price/earnings to growth ratio (PEG). There is a lot of focus on the long-term growth potential of a stock. Strong value investors additionally look to buy with a margin of safety.

Books to read

Value investing was a concept that was established by Benjamin Graham and David Dodd who were professors at Columbia Business School. The following two books are a great introduction to value investing for beginners. The Intelligent Investor by Benjamin Graham is a book that many value investors read cover to cover. It has all the information necessary for a value investor to succeed in the markets.

The 1934 book Security Analysis by David Dodd and Benjamin Graham is another work that galvanized value investing. It is considered to be the longest running investment text ever published. The book was written after the Wall Street Crash of 1929 that almost wiped out Graham. It has some very important pointers for value investing students to take note of.

Three principles to stick by when doing value investing

  1. Do your research

Take the time to analyze the company you are considering to be a good investment. You should know the company’s long-term plans, business principles, financial structure and the management team. 

Find out if the company pays consistent dividends as value investors often focus on these stocks. If the company is popular in the media, it may be a good company to ignore. Value investors tend to avoid media darlings and are always looking past the short-term earnings of a company. It is the hard-to-find stocks that don’t get press which whet the appetite of a value investor. Carefully study the company and see if it can outperform for decades even when doing value investing for beginners.

  1. Diversify

Value investors put together a portfolio with investments in different companies. This will protect the portfolio holder from serious losses down the road. Benjamin Graham advises that investors should have a portfolio of 30 stocks. A large number of top-performing stocks in a portfolio means that it can approximate the performance. A large portfolio is great additionally because it negates volatility. Value investors decide the diversification strategy based on the goals they have in front of them.

Exercise a lot of patience when making investments. Waiting for the right time to buy is crucial. When opportunities emerge, the best prepared are patient investors. When there is market turbulence, stocks of great companies start trading at cheap valuations. One thing that is important is to always get out of a stock investment when the stock becomes overvalued or there is some other trouble on the horizon.

  1. Look for safe and steady returns

Hot stocks are best left for the media. Don’t take the chance and buy into the hype as it will already be too late to buy. If we put in the time into reading and identifying stocks, then we can get safe, steady returns. Good investors are happy with consistency. If the investments are low-risk and produce consistent returns on a regular basis, then it is safe to say that a healthy mix of stocks has been purchased.

Buy companies at bargain prices. The essence of value investing is to buy companies cheap. Earnings per share is not something to pore over. The best companies to buy have high operating margins, low debt and a healthy return on equity. During the past 10 years, companies should have a consistent operating history and generate lots of cash.

Learning from the pros – Warren Buffett

There are plenty of things to learn from the Oracle of Omaha. Firstly, stick with what you know. When you stay within your circle of confidence, you are doing something that Warren Buffett has done a lot of. Avoid investing in a company if you don’t know how it makes money or what it does.

Secondly, invest in companies with competitive advantages. Buffett calls this an “economic moat” which provides a company with protection from its competition or barriers. Some examples of these economic moats are high capital costs for competitors to enter a business, patent protection and a strong brand identity. For example, American Express is a wonderful company to buy in to in the financial space.

Thirdly, look for companies that are operated by honest and competent people. A great CEO is a big asset for an enterprise. Additionally, efficient managers have created billions of dollars of value with their abilities. Seek to answer this question: what would happen if the company’s CEO or founder left? This referred to as key man or key woman risk. Also, look painstakingly to see if the company or any of its management has gotten involved in fraud at any given time.

Fourthly and finally, if the company has an attractive price then it is time to buy. When the stock is reasonably priced and the intrinsic value is less than the stock price, it is a good time to buy. The stock must be trading at a discount.


Value investing is all about making profits over the long run. If you are patient and hold on to your stocks, you will see your net worth go up over time. Slow and steady definitely wins the race here. One final thing to say is that the path to an outstanding stock portfolio is littered with mistakes so don’t be afraid to make some along the way. When you go against the crowd, it brings up opportunities to make money. Let’s leave you here with a word of wisdom to cover value investing for beginners: be fearful when others are greedy and greedy when others are fearful.

– Stock market investing

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