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What can artificial intelligence (AI) do for the investment management industry? What can’t it do?
As the asset management industry grows increasingly competitive, specialization is the key to survival for most investment firms.
Finance is first and foremost a social science. By understanding the behavior of other market participants as well as their own, financial professionals can optimize their investments.
This behavioral awareness is a rather recent phenomenon and IT-based decision support systems are helping to optimize it.
AI is a special case, however. Through deep learning, AI has the potential to advance beyond a support system and become “autonomous intelligence.” The primacy of the human investment decision maker has thus been called into question.
Currently, AI is a long way from fulfilling the futuristic scenarios of its proponents. So, how far can AI capabilities advance? Clare Flynn Levy, founder and CEO of Essentia Analytics, recommends consulting a framework developed by PwC’s Anand Rao. According to Rao, AI exists on a spectrum ranging from assisted to autonomous intelligence:
- “Assisted intelligence: Computers take on automation of existing processes, including the replacement of repetitive and standardized tasks previously done by humans.
- “Augmented intelligence: Where humans and technology learn from each other, empowering humans to do things they couldn’t do before.
- “Autonomous intelligence: Computers make all the decisions and can program themselves.”
Of course, AI has a number of potential drawbacks.
Mark Zuckerberg and Elon Musk recently escalated their debate about AI endgame scenarios. Musk considers AI a potentially existential threat to the human race, while Zuckerberg believes it can be applied in an inclusive and responsible manner.
AI-related risks to jobs and privacy are significant — as is AI’s potential for weaponization. Musk is not the only one recommending proactive regulation. In early September, Oren Etzioni, CEO of the Allen Institute for Artificial Intelligence, proposed three guidelines for regulating AI derived from Isaac Asimov’s Three Laws of Robotics. Carlos Perez, CEO of Intuition Machine, developed a set of AI rules from legislation on genetic engineering and other fields.
In finance, regulators and policymakers have begun to recognize the critical role they have to play. The comprehensive “IOSCO Research Report on Financial Technologies” briefly touched on AI in the context of assisted intelligence, with a reference to augmented intelligence. The Bank for International Settlements (BIS) reports on an increase in AI-related articles from their central banks. Haruhiko Kuroda, governor of the Bank of Japan, also noted growing AI awareness among policymakers.
Given their antipathy toward unregulated black boxes over the last 15 years, policymakers may set limits on autonomous intelligence. The only other option is self-regulation, an approach that has failed over and over.
The asset management industry has a conservative reputation when it comes to adopting new technologies. In “PwC’s Global Data and Analytics Survey 2016,” a study of 2,100 senior executives, the sector stood out for its dependence on human judgment in investment decision making.
“Schuller’s Law” asserts that the less personal the variable to be optimized in an investment process, the lower the organizational resistance. So AI applications will likely face pushback.
Still, the industry is exploring assisted intelligence, while slowly shifting toward augmented intelligence. Considering the Zuckerberg-Musk exchange and policymakers’ antipathy towards regulatory gaps, autonomous intelligence may not be technologically possible or regulatory compliant for some time to come.
Hedge fund managers, however, are focused on leveraging AI to the fullest. At the forefront are Man Group, Renaissance Technologies, Two Sigma, and Bridgewater Associates. In their AI systems, humans play a different role, moving to higher value-adding tasks. Some AI systems are already managing investment products to varying degrees, with mixed results. Finance is perhaps AI’s most daunting challenge.
The Primacy of the Human Investment Decision Maker
Because of these impediments to AI implementation, humans will remain primary investment decision makers for the foreseeable future.
Though behavioral economics demonstrates that market participants are not rational, nor are markets efficient, applying a specialized investment practice helps to minimize costs and reduce the behavioral gap to create a competitive edge.
Our thinking process is a full-body exercise, governed by our brain’s limbic system. The limbic system increases our chances of survival by activating our fight-or-flight response. But in ambiguous and complex situations like investing, that run-or-resist reflex can be detrimental, leaving us at constant risk of cognitive dissonances that generate cognitive biases. This creates a gap between market reality and our perception of it. These gap-induced blind spots are problematic.
Imperatives for Maximizing Rationality in Investment Decision Making
To maximize rational decision making, the limbic system needs to be stimulated in order to engage our pre- and orbitofrontal cortex, the areas responsible for intellect, reason, and intuition. When we are more tolerant of ambiguity and complexity, intellect, reason, and intuition increase in importance.
The following imperatives can be used to increase rationality:
- Stimulate the limbic system to maximize the contribution of intellect, reason, and intuition
- Proactively manage heuristics
- Use the latest technology, including AI, to help with heuristics
The art of managing assets in an evidence-driven, rules-based investment process depends on managing the heuristics of investment decision makers, which are, in turn, supported by quantitative tools (i.e., AI).
Asset Management Knowledge Frontier
Solution-based thinking that explores the conditions under which our cognitive abilities can be managed is a recent phenomenon. It is especially new for investment decision making in several dimensions:
- First, many still consider the rational agent model and its related theories and methodologies as state-of-the-art.
- Second, even those espousing behavioral finance insights use it as a hollow vessel, showing how aware they are of cognitive biases while not making use of them — a common pretense in finance.
- Third, those who work on solutions based on behavioral insights, are rather outward-oriented, trying to sense the thought process of others through sentiment indices or cognitive finance.
Using introspection to improve investment decision making through an interplay between choice architecture and empowering the individual allows investors to become more ambiguity tolerant, a key for survival in this competitive environment.
This is asset management’s current knowledge frontier.
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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.
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